Significance of Die Cutting Machines in Printing and Promotional Advertising

July 29, 2016

This is a process that at first seems mechanically ruthless, but, in truth, it's a very elegant cutting method. Yes, it's backed by fast-moving pistons and anvils, but it's still, nonetheless, an elegant process. What's perhaps overlooked at times is how this precise cutting ability impacts the print industry, for people are visually-oriented creatures. We read print and enjoy shapely fonts, but text-only messages are kind of flat affairs. Die cutting machines shift things up a gear by adding those sought after visuals.

Combining Graphical Designs with Shapes

A child's restaurant menu shaped as a tomato ar a cheeseburger hooks the young customer in much the same way hunger does. A scored line drops down the middle of the cartoon veggie and allows the menu to split open. Similarly, a promotional brochure for a kid's cricket or baseball season carries more promotional impact when it's cut into the shape of a ball. The point we're making is that graphics and text help relay the core message, but added shape drives the message home by layering the printed brochures with contextual allure.

Product Pizzazz Begins Here

Small marketing campaigns rely on die cutting machines as a major part of the marketing team. Large printers are making posters, screen printers are putting the company logo on the front of T-shirts while phone numbers and email addresses go on the back, and boxes of baseball caps are coming together with that same logo. The job of the die cutting station is to add visual impact to the campaign. This is done by making cartons and product packaging that's shaped to convey a specific company message. Mock-ups of the product can even be built from card stock or thin metal, so full dimensional impact is guaranteed.

Assembling the Full Marketing Package

Promotional printing work engages the senses. We wear the screen printed advertising and fix the shaped convention name tags to those fabrics so that they subliminally attract potential customers. Die cutting machines are a central part of this work, for they produce the name tags and the intricately cut cartons, the shaped marketing items that visually capture their intended audience.

In employing a die cutting service, in this instance, a business is certain to stand out from the crowd. Plain lines and stapled spines are swept away in favour of crisp curves and geometrically accurate circles, the kind of limitless shaping options that ensure a chosen product lodges in a customer's memory.

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VIC 3136
Email: design@triforme.com.au
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