Make Your Business Cards and Invitations Stand out Using Die Cuts

August 30, 2016

When it comes to marketing, it is highly beneficial to stand out from your competitors. In truth, being noticed and recognized is essential for all businesses. As it happens, the more often you are noticed the more customers you will attract.

This rings true in all forms of marketing. In fact, having eye-catching printing and marketing materials will make a huge impact on the success of your business. The list of options, papers, colors, styles and finishes is all-inclusive. But it seems that no matter what you choose, it is difficult to create a business card that is unique. On the other hand, die cuts are a distinctive custom feature that can set you apart from all the rest.

What is a Die Cut?

Die cuts are created by using a sharp steel blade that is fashioned into a specific shape. The blade then cuts through the paper. Essentially, shapes for die cutting are practically unlimited — curves, circles, squares, rectangles, sharp points and rounded corners are just a few examples.

The cut itself is what makes a die cut special. The form is generally customized to a specific piece. It creates a very smooth and crisp edge that can also include fine details and an incredibly exclusive look. In actuality, the precision and clean edge cannot be achieved with a standard cut.

The Right Paper

When it comes to business cards, paper can affect the results. In fact, selecting the right die cut element and paper is crucial. For the most part, thin paper is less resilient and generally has a cleaner cut. On the other hand, thicker stock generally yields sloppy edges. As for cotton, the edges are often ragged. And when it comes to mailing a die cut element, it is best to place it in an envelope for extra protection. Moreover, rsvp cards or postcards are not recommended for die cuts.

Types of Die Cuts

There are a few types of die cuts. The most recognized are flatbed die cutting and rotary die cutting (or gasket die cutting). Flatbed die cutting utilizes shapes that are stamped out with the use of steel rule dies. The dies are altered accordingly to variable degrees of hydraulic presses. The tooling causes minimal curvature and is best suited for projects that contain different combinations of materials. Rotary die cutting entails the unwinding of material and next put through the hydraulic press. An engraved steel cylinder die rolls over the material and then cuts the desired shapes and sizes. But regardless of the type of cut, die cuts offer precision and a unique look for business cards.

Ideal for Business Cards and Invitations

Die cuts are perfect for adding eye-catching details to your business cards and invitations. For instance, an architect or real estate agent could use the outline of their building to create a 3-D affect. And with a unique finishing on your business card, potential customers will take a closer look at what you have to offer. The sky really is the limit since die cut options are infinite and very flexible.

Get in touch

47 Vinter Ave. Croydon
VIC 3136
Email: design@triforme.com.au
Phone: +61(3)9723 4400

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