The management of certain businesses is keen on crafting high-quality promotional or marketing products that can be acknowledged by their target market. These products are often created with materials filled with design and other creative elements that can hype and excite would-be consumers. Aside from the consumers, these promotional products are designed to entice stores and markets to get the offerings of these businesses.
Two great techniques that are used for promotional materials and packaging are die cutting and embossing. Both techniques provide innovative enhancements and embellishments that can make products stand out compared to the rest of the competition. These are done since businesses have proven that products with great packaging and promotional materials are most often picked and purchased than those with bland marketing materials.
Die cutting is a type of fabrication method that utilises specialised machines and tools to cut, form, and shear stock material into various products. Some of these products include household items, office supplies, brand packaging, and others. This method maximises metal cutting shapes or die cuts, which can be used to create custom shapes and intricate designs for the purposes mentioned earlier.
As mentioned, die cutting uses die cuts to cut patterns into thin pieces of stock material. Metal, fabric, wood, or plastic are only a few of the materials that can be cut by this fabrication method. The die cuts used for die cutting are often integrated with other design components to produce complex yet astonishing finished products like labels, tokens, boxes, envelopes, and others.
With die cutting, a specially positioned blades are often mounted on a backing and are constructed into a pre-determined form. To cut a material, these blades are pressed onto it that will subsequently produce beautiful and classy shapes. The die for this process can be used to cut through several layers of materials at once. Alternatively, several dies can be fitted together on a spacious mount. These options help produce a higher volume of blanks under only one press.
Embossing, on the other hand, is a method of creating either raised images and designs in different types of paper and other materials. The embossed pattern can be in a form of text, logo, and other images that is raised against the background. This method creates a three-dimensional surface that is oddly satisfying to touch for some people. For its appearance, embossing adds visual depth and complexity over the material.
The dies used for embossing are different from each other. One of the dies has a raised surface, while the other one has a mating surface that is recessed into it. The dies press into the material and consequently raise the images of the paper of the printed piece. Instead of cutting the material, embossing reshapes the paper fibres and other similar materials permanently according to the pre-set design and pattern. Debossing also works similarly to embossing. One key difference is that its design and pattern are printed on a depressed surface.
Some types of embossing include blind emboss, registered emboss, pastelling, glazing, and scorching. The most common products that can undergo embossing include presentation folders, business cards, certificates, brochures, and invitations.
Using these two methods can make your promotional material or even your main products look nice and pleasant. If you want to know more about these two methods, feel free to contact us at Triforme.
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