Decorative Cartons with Beautiful Designs Help Product Branding
Branding
Branding is not just a name or symbol. It should signify the uniqueness of a product and stand out above the rest. And when it comes to product design and packaging, good marketing is the key. Actually, good marketing involves more than product sales. It embraces the idea of perception and presentation such as in branding. As it happens, marketing strategy is imbedded within the design of the packaging. Thus, it is imperative to have a beautiful design that customers can identify with. As well, consumers need to be able to identify the design with the product.
When it comes to brand image, package and product design are vital. In fact, studies show that more than 50% of purchases are based on emotion, especially when choosing between two brands. In fact, it is the companies that have decorative cartons that stand out from all other products. For example, companies like IKEA, Apple and other big name brands have mastered the art of aesthetics in their product designs.
First Impression
With today’s fast pace, a company has a limited time to capture a consumer’s attention. To top it off, your brand needs to keep and hold the limited attention span of the potential buyer. This is why first impressions are a must, especially when it comes to brands. People are quick to judge your product and will come to a conclusion almost instantaneously. Therefore creating a beautiful, memorable and decorative carton is extremely important. Not only as a first impression but as a lasting memory that can be associated with your brand. And in the future, consumers will be able to recognize your brand and make a positive connection.
In Depth
Your brand is not just about a logo or name. It is the experience you offer your customer. It is a feeling, an emotion and a connection to your product. And within this feeling there is added value. And with value, consumers develop a sense of loyalty when their expectations are met.
Moreover, once you have a consumer’s attention with a beautifully designed carton, your brand will be forever etched into memory. In fact, many will pass up other brands for the one they desire most. Grab a consumer’s attention, keep it simple and memorable plus offer features or benefits so that your brand makes a lasting impression.
Get in touch
47 Vinter Ave. Croydon
VIC 3136
Email: design@triforme.com.au
Phone: +61(3)9723 4400
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